Welcome to Influence Engine

There is a new way to grow your business I want to share with you…

B2B has historically been a little behind B2C.

Over the last 10 years we’ve seen a stream of wildly successful businesses launched by creators and celebs.

These businesses have one thing in common:

They’re audience first.

Their founders - creators - have built huge audiences that love and trust them, before creating a product to serve them.

• Tala - Grace Beverley

• Prime - KSI and Logan Paul

• Feastibles - Mr Beast

• Kylie Cosmetics - Kylie Jenner

• Fenti - Rihanna

(If you’re reading this wondering who all these people are - they have a combined social following of over 500M)

And that’s just a few. I could go on….

Compare these to the traditional approach of creating a product then finding an audience.

It’s no wonder the audience first, creator-led businesses grow so fast.

They are launching to a presold audience where top- and middle-of-funnel marketing have already been done.

They frequently hit 6 figure days upon launching.

And we’re now seeing a similar trend appearing in the B2B space.

Digital creators are building high growth businesses with relative ease by focusing on building an online audience.

• Steven Bartlett

• Alex Hormozi

• Codie Sanchez

• Ali Abdaal

• Justin Welsh

• Naval Ravikant

• Jack Butcher

And this speaks to one universal and undeniable truth in business:

The more people that know who you are, like you and trust you, the easier it is to grow a business.

All other things being equal, the bigger your online presence the more opportunity you have.

You become a magnet to opportunity.

You’re in such demand that you can control how many people you work with, how much they pay you and how you work with them.

Be nice, wouldn’t it?

All of this is possible when you position your personal brand, build an audience and establish authority.

You become THE go-to in your market.

Your only problem becomes being OVERsubscribed.

And that’s a problem I want to create for you with this newsletter.

Everything I share will be predicated on a few principles I believe to be universally true:

1. An audience is a digital asset that compounds and yields return in the form of opportunity

2. Your business will be infinitely easier the more people that know you, like you and trust you

3. Authority positioning is the single biggest difference between the poor and the prosperous

So I’m going to be showing you:

• How to build an audience

• How to develop your personal brand

• How to become the go-to authority in your industry

Become an Influence Engineer and you’ll get all the strategies you need - as well as a free Personal Branding Course (I’ve been told I’m an idiot for giving it away for free)

Speak soon,

Sam