How I actually monetise my personal brand (+ how you can too)

Hey Engineer,

I don’t think revealed this anywhere before…

But this is the exact process I’ve used to ACTUALLY MONETISE my personal brand.

Note - this is for people selling high ticket offers. 4 figures or more. If you’re selling lower ticket products, you don’t need all the stages in this process. However the theory still applies.

Here’s the thing…

most creators have 100,000s of followers but only make 5-10K a month, if anything at all.

On the other hand, some people have 5, 10, 20K followers and make 5x that, and some.

There are 3 reasons for that:

1. They understand the importance of authority

2. They have products that actually get results

3. They understand the ‘commitment ladder’

I’m about to show you my process for turning followers into clients, but I just want to explain the commitment ladder very quickly (or the process won’t make sense):

Most people expect followers to randomly get their cards out and ask to start working with them through a LinkedIn message.

That’s not how this works.

Think about it…