Finally understand offers and make 6 figures

Hey Engineers,

The second thing you need if you want to turn LinkedIn into a lead machine is your offers.

When I say offers, most people think I just mean the product you provide to customers when they pay you.

But you’re actually making offers all the time, even when you don’t know it.

See, every interaction is an exchange of value.

Every exchange of value involves an offer.

When someone sees your content, you’re exchanging attention for insight.

When someone downloads your lead magnets, you’re exchanging contact info for knowledge.

When someone books a strategy call, you’re exchanging time for direction.

Offers aren’t just made in the sales conversation.

Offers are everywhere.

You use them to get attention, you use them to build trust, you use them to collect ‘signals of interest’ (more on that later). All of these are essential in the full pipeline of turning strangers into clients.

To maximize conversion rate you need to make sure your offers are appealing.

How? Quite simply, what they get out must far outweigh what they put in.

I find this thought exercises useful in ensuring you’re always tipping the scales in their favour:

For content, ask “Would I pay $50 for this?”

For lead magnets, ask “Is this better than my competitors' paid stuff?”

For paid offers, ask “Would this still be worth it if I was charging 2x the price?”

I live by these 3 rules, and it’s

Case in point - what you’re reading right now is technically a lead magnet. I’ve written it with the intention of sharing more insight than any $997 LinkedIn course will - you can be the judge by the end of it.

Ensuring my paid offers add AT LEAST 2x the value I charge has made sales easy (even though I’m not great at sales).

I’ve also built a (highly profitable) following of 35K people on LinkedIn by sharing valuable ideas, rather than viral marketing campaigns or cringey selfies.

Ultimately, it boils down to this…

There is a sequence of steps a stranger has to take to become a client:

1. Seeing you for the first time

2. Reading your content/ad/marketing

3. Finding it valuable

4. Following you

5. Seeing more content/messaging

6. Trusting you

7. Downloading a guide

8. Booking a call/buying your thing

At each one of these stages, their decision to progress will be determined by what you’re offering them in return.

So far I’ve got you to 7/8… so this stuff clearly works… 👀

If you want to complete 8/8, check out my Skool program, where I teach everything you need to know to turn LinkedIn into a 6 figures sales channel (and literally give you a day by day plan + content templates + message sequences)

Join Here.

Speak soon,

Sam