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The complete guide to building and monetising an audience online (SIMPLE)

Follow this when you're lost with your personal brand.

Hey Engineer,

Does building your personal branding feel a little complicated and overwhelming?

There’s so much noise out there about what you should and shouldn’t do.

  • “Post selfies”

  • “Selfies are cringe”

  • “Post twice a day”

  • “Posting 3x a week is plenty”

  • “It’s all about the views”

  • “Views are just vanity”

How are you meant to know what to do??

Actually, it’s very simple.

Building and monetising an audience online only requires 3 macro-level strategies.

Stick to these and everything else will fall into place.

When you break it down logically, you just need to:

  1. Attract new audience members

  2. Build trust with them

  3. Convert them

Do that and you will make money online. Period.

Now, a little more detail:

Phase 1. Attracting new audience members.

This is Awareness or Top of Funnel (TOF)

Post widely applicable, shareable, engaging content your WHOLE INDUSTRY will find interesting.

Try to:

  • Challenge

  • Inspire

  • Empower

  • Enlighten

  • Entertain

Phase 2 - Building trust

This is Consideration or Middle of Funnel (MOF)

Here, post targeted, educational content people in your NICHE will find valuable.

Appeal to:

  • Goals/Desires

  • Pains/Problems

  • Fears/Concerns

And show credibility through:

  • Milestones

  • Results

  • Stories

Phase 3 - Converting

Push your audience into the next phase of your sales process.

Share hyper-targeted content your ICP will love.

Your next phase could be:

  • Subscribing to a newsletter

  • Downloading a guide

  • Attending a webinar

  • Booking a call

That’s literally all you need to do.

Here’s a table summary to guide you:

My advice is to use the following daily breakdown:

Monday → Top of Funnel
Tuesday → Middle of Funnel
Wednesday → Bottom of Funnel
Thursday → Middle of Funnel
Friday → Top of Funnel
Saturday → Any
Sunday → Any

Then you just pick out the bottlenecks.

Lots of views but no leads? Improve MOF and BOF content

Good quality meetings just not enough? Post more TOF content

Lots of unqualified meetings? Focus on MOF content

Next week I’ll dive deeper into our 1-page personal brand strategy (free resource included) - stay tuned!

Speak soon,


ps. Here are a few ways I might be able to help you:

1. Building a Personal Brand. We’ve built over 130 at Kurogo!

Need something else?

I also open up 2 spaces for private consultation every month. Reply to this email if you need something bespoke.