The complete guide to building and monetising an audience online (SIMPLE)
Follow this when you're lost with your personal brand.
Does building your personal branding feel a little complicated and overwhelming?
There’s so much noise out there about what you should and shouldn’t do.
“Selfies are cringe”
“Post twice a day”
“Posting 3x a week is plenty”
“It’s all about the views”
“Views are just vanity”
How are you meant to know what to do??
Actually, it’s very simple.
Building and monetising an audience online only requires 3 macro-level strategies.
Stick to these and everything else will fall into place.
When you break it down logically, you just need to:
Attract new audience members
Build trust with them
Do that and you will make money online. Period.
Now, a little more detail:
Phase 1. Attracting new audience members.
This is Awareness or Top of Funnel (TOF)
Post widely applicable, shareable, engaging content your WHOLE INDUSTRY will find interesting.
Phase 2 - Building trust
This is Consideration or Middle of Funnel (MOF)
Here, post targeted, educational content people in your NICHE will find valuable.
And show credibility through:
Phase 3 - Converting
Push your audience into the next phase of your sales process.
Share hyper-targeted content your ICP will love.
Your next phase could be:
Subscribing to a newsletter
Downloading a guide
Attending a webinar
Booking a call
That’s literally all you need to do.
Here’s a table summary to guide you:
My advice is to use the following daily breakdown:
Monday → Top of Funnel
Tuesday → Middle of Funnel
Wednesday → Bottom of Funnel
Thursday → Middle of Funnel
Friday → Top of Funnel
Saturday → Any
Sunday → Any
Then you just pick out the bottlenecks.
Lots of views but no leads? Improve MOF and BOF content
Good quality meetings just not enough? Post more TOF content
Lots of unqualified meetings? Focus on MOF content
Next week I’ll dive deeper into our 1-page personal brand strategy (free resource included) - stay tuned!
ps. Here are a few ways I might be able to help you:
1. Building a Personal Brand. We’ve built over 130 at Kurogo!
Need something else?
I also open up 2 spaces for private consultation every month. Reply to this email if you need something bespoke.