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How 7 figure entrepreneurs think
Hint: They’re not desperate
Hey,
You ever wondered how 7 figure entrepreneurs seem to win clients without seeming desperate?
You wish there was a way you could do the same right? But every time you see these ‘lead gen’ tactics online they feel super spammy or outright cringe.
Well the difference is not just in what 7 figure entrepreneurs do, but HOW THEY THINK, as well. They approach winning new business completely differently to you.
And after years studying the best in the game, I learnt how to think like them too, which has helped me build a $90K+/month business.
So if you want to win clients without being spammy or cringe, here are 5 ways you should think about them.
Dream 100
Imagine you only had 100 prospects you could ever win again.
How would you treat them differently?
Treat all your prospects like that.
Referrals Only
Imagine you could only get new clients from your existing client base.
How would you treat them differently?
Treat all your clients like that.
(Obviously don’t stop marketing, this is a thought exercise)
Act like a consultant
The best salespeople don’t sell. They consult.
They listen, diagnose and prescribe.
The prospect buys because they trust them.
Stop selling, start consulting.
Create a category
Name, frame and claim a unique & differentiated POV.
You create a ‘category’ and avoid The “Better” Trap
No more competitors.
It’s not you vs competitors 1, 2, 3…, 99.
It’s you vs nothing
“How I” not “How To”
You content should show how YOU did something.
No one wants to be told How to…
They don’t know whether to trust you.
Tell them how you did something yourself…
Suddenly they can’t refute you.
Try and adopt these next week. Notice how your approach to content, leads and clients changes and how people respond.
In the meantime, if you want my whole system for turning LinkedIn into a 6 figure sales channel in 2024 - I just made this free training braking it down (24 mins, no sign up required)