5 high converting posts for the price of 1

Hey Engineers,

Writing content that turns connections into clients is hard, right?

It just seems like whatever you try, people just won’t buy.

Not to mention the amount of time it takes to create…

The unlock is in how you POSITION the content.

I’ve managed to win hundreds of clients through my content without spending 20 hours per week writing because I understand how to do this. I dress the same piece of content in multiple outfits to appeal to my audiences emotion.

Here’s one of my favourite marketing quotes ever.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

~ Blair Warren

It gives us the blueprint for building an audience that values us, and ultimately buys from us.

Each of these actions can be used to reframe the SAME piece of content 5 times to 5x the amount of high converting content you create.

Use the 5 angles below as ‘set ups’ for the value you provide.

1. Encourage their dreams

2. Justify their failures

3. Allay their fears

4. Confirm their suspicions

5. Throw rocks at their enemies

You could share the same value here, just repackage it 5 times over 5 weeks and have the same piece of content creating clients for you.

Here are just a few examples of templates you could use:

(NB, where I denote ‘[INSERT VALUE/STEPS]’ - this is where you’re adding the same ‘body’ of content each time).

1. Encourage their dreams:

Any [TARGET AUDIENCE] can [DREAM RESULT]

(even if you don’t have [COMMON PRE-REQUISITE]

You just need to follow X steps:

[INSERT VALUE/STEPS]

2. Justify their failures

Don’t worry if you haven’t [DREAM RESULT] yet.

I hadn’t until I discovered this X step formula:

[INSERT VALUE/STEPS]

3. Allay their fears

How to [DREAM RESULT] if you don’t want to [FEAR]

[INSERT VALUE/STEPS]

4. Confirm their suspicions

[INDUSTRY] Gurus have been lying to you.

You don’t need [SUSPICIOUS ADVICE] to [DREAM RESULT].

Just follow these X steps instead:

[INSERT VALUE/STEPS]

5. Throw rocks at their enemies

[METHOD THEY HATE] is a dumb idea.

[TARGET AUDIENCE] can dream result without [OBJECTION].

Just do this:

[INSERT VALUE/STEPS]

So look, if you’re currently posting content and not getting leads, maybe it’s not the actual information you’re providing that is the problem. It’s probably just how you’re framing it.

Speak soon,

Sam